by Martin | May 31, 2023 | Articles
One of the most inspiring people I have met while working with company purposes and business is Fred Kof- man, working as an advisor in many large companies at a global scale. Some years ago, I was part of a session with him that left a huge im- print, and he has,...
by Martin | May 6, 2023 | Articles
All companies’ customers, partners, owners, shareholders and employees are human beings. Regardless of how good your business model is, how great the products and services you deliver are, how efficient your communication or sales are, one rules applies to all...
by Martin | May 6, 2023 | Articles
When a company takes its purpose to the next level, it can have lasting effects on every aspect of the organization throughout every corner of the business. Throughout every conversation, investment decision, recruitment and strategy decision – the purpose...
by Martin | May 6, 2023 | Articles
The decoding phase in any structured purpose-driven work ends with the company having one or more suggestions for what the company purpose could be. These suggestions will and must have several opinions following them, both inside and outside the company. As such,...
by Martin | May 6, 2023 | Articles
When your company makes important decisions, how consistently does the process unfold, and what fundamental criteria are involved? Most company will face challenges during the strategic decision-making process since there are several parameters to keep in mind. The...
